Circularity, reuse and smart designs

Can clever product designs actually improve our environment? Yes. One example is when inventors think beyond merely the lifespan of the current product. This was something Electrolux and Stena Recycling took to heart when they started their joint project to develop a vacuum cleaner made entirely from recycled and recovered materials.

The project “Circular Initiative” was set up to provide a platform for leveraging and testing the reuse of components and materials. Today, there is a prototype Electrolux vacuum cleaner built entirely from components and materials that have already had one life cycle in another product. Cirkular Initiative was initiated by Stena Recycling and is supported by its cooperation partners Stora Enso, Electrolux, ABB, Combitech and Investor. The project aims to raise the awareness of the importance of circularity and of making sure products and materials remain useful and in the loop for as long as possible.

50% By 2030, this will be the proportion of recycled materials in any Electrolux product.

So, where will this recycled material come from? The answer is from items like hair dryers, computers or other vacuum cleaners.

Published 2021-05-21